Liquid Death is a brand that has been making waves in the world of canned water. Delaware native Mike Cessario, a graphic designer who previously worked as a Netflix creative director, was inspired to create Liquid Death after watching a Vans Warped Tour in 2009, in which concert goers would drink water out of Monster Energy cans to stay hydrated.
Unlike traditional water brands that tout their health benefits, Liquid Death is marketed as a punk rock alternative to boring bottled water. But beyond its edgy branding, Liquid Death is also committed to sustainability and reducing plastic waste.
You can definitely say that Liquid Death was one of the fastest growing startup. The company was projected to generate $130 million in revenue in 2022, which is 3x increase since 2020-21.
So what exactly is Liquid Death?
It’s simply mountain water that has been canned in tallboy cans that resemble beer cans. The design of the cans is eye-catching and unique, featuring a skull and crossbones with a mountain landscape in the background. The water inside the cans is sourced from the Austrian Alps, and is naturally mineralized and carbonated. The company’s name and branding may seem off-putting to some, but Liquid Death has a larger mission than just selling water. One of the key values of the company is its commitment to sustainability. According to Liquid Death, aluminum cans are infinitely recyclable, meaning they can be recycled an infinite number of times without losing quality. This is in contrast to plastic water bottles, which can only be recycled a limited number of times before they degrade.
By choosing to package their water in aluminum cans instead of plastic bottles, Liquid Death is taking a stand against the plastic pollution crisis. The company claims that every can of Liquid Death sold represents one less plastic bottle polluting the environment. In addition to using aluminum cans, Liquid Death also offsets its carbon footprint by investing in renewable energy projects.
Despite its unconventional marketing tactics, Liquid Death has been successful in gaining a loyal following of customers who appreciate its punk rock ethos and commitment to sustainability. It has also been praised for its clever and effective use of social media to build its brand and connect with customers.
In conclusion, Liquid Death is a unique and innovative brand that is challenging the norms of the bottled water industry. By using aluminum cans instead of plastic bottles and promoting sustainability, Liquid Death is making a positive impact on the environment. So next time you’re looking for a refreshing drink, consider reaching for a can of Liquid Death.